What makes a good logo? A good logo is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message.
Packaging is often bad for the environment, frustrating to open, or just plain ugly. So when you come across something that's a pleasure to open, easy on the eye, and environmentally conscious, it can have a genuinely positive effect on your day - and your brand.
Let's face it - looks matter (online, anyway). Your website should reflect the same customer experience and level of quality as when someone steps foot into your store. You would never open the doors to a retail store that was dirty or disorganized - and your website should be no different.
